August 12, 2019
As all retailers know your customer’s are your most important asset.
Large retail chains have larger marketing budgets than smaller operators and therefore are able to afford to offer intricate loyalty programs. This fact should not stop a smaller operator from implementing a loyalty program of their own as there are many options and program supplier/partners in the marketplace that can offer smaller operators a very good loyalty program.
Keep in mind the following as to how best implement and operate your loyalty offering: easy customer registration, transaction accumulation toward a reward (free coffee, fuel discount), customer ability to unlock rewards easily.
Remember as well that: cash is better than points, know your customers, how are you unique, measure the effect of the program on your business and your bottom line.