January 19, 2017
DULUTH, Ga. – Retailers who spend more on technology are more likely to enjoy high sales growth, suggests a recent survey by IHL Group and NCR Corporation.
The “Unified Commerce Landscape Report” found that retailers who invest in technologies designed to create seamless shopping experiences, personalization and store transformation enjoy sales boosts of up to 100% and more.
The report split retailers into two categories per their sales growth, and correlated these groups with adoption of 30 different unified commerce functionalities. The research found that retailers using these technologies enjoyed a huge sales boost over rival retailers that did not use the commerce functionalities.