Convenience, Innovation, Strategy

Doug Rauch, former president of Trader Joe’s, believes that for any organization, there is one question that is most important for them to answer: “Why do we exist?”

May 17, 2017

Doug Rauch, former president of Trader Joe’s, believes that for any organization, there is one question that is most important for them to answer: “Why do we exist?” - Featured Image Trader Joe’s Ex-President Has Advice for C-stores Doug Rauch presents at the 2017 CSNews Foodservice Summit. May 16, 2017, 02:24 pm By Linda Lisanti, Convenience Store News NAPA, Calif. — Doug Rauch, former president of Trader Joe’s, believes that for any organization, there is one question that is most important for them to answer: “Why do we exist?”

“Who would miss you if you disappeared? If the answer is no one, then you have a business model problem,” Rauch told attendees of the 2017 Convenience Store News Foodservice Summit, held April 18-20 in Napa, in partnership with Tyson Convenience.

Rauch served as the closing guest speaker for the sixth-annual Foodservice Summit, which provided convenience foodservice executives from around the country with a culinary tour de force of the latest food and beverage trends sweeping the nation.

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